Skip to content
About Studio Northstar

Built where human creativity meets AI intelligence.

Studio Northstar was founded by three makers with a shared fascination for innovation, technology and AI. We build software, SaaS platforms and AI products that solve problems people actually run into, in their work and in their daily lives.

Founded
2026
Based in
The Hague
Model
Maker-led
Two forces, one product

AI delivers the scale. Humans deliver the direction.

The intelligence of AI gives us scale, speed and raw computational power. The human side gives us vision, judgment and a feel for what a user actually needs.

Only in that combination does a product emerge that not only works technically, but also holds up in practice. That's our Northstar.

Mission

Turn the possibilities of AI into working products.

We build products that solve real problems for businesses and people, products that didn't exist before, that hold up beyond the demo.

Vision

Products we built, and many we run ourselves.

When we believe in what we make, we stay close to it. Building, operating and growing it ourselves, so it keeps improving for the people using it.

Principles

Six convictions that shape every product we build

01
Insight over assumption
We start with what people actually struggle with, not what's easy to build.
02
Human direction, AI leverage
AI scales the work. Humans steer it. Neither one alone is enough.
03
Build, don't outsource
Every product passes through our hands, from first research call to first user.
04
Operate what we build
When we believe in a product, we run it ourselves and keep learning where it matters.
05
One team, every discipline
Research, data, strategy and marketing in the same room, working as one product team.
06
Long-term over loud
We build for years of compounding value, not weeks of noise.
The makers

Three makers. One product team.

A shared fascination for innovation, technology and AI. A shared ambition to turn what's now possible into products that hold up in practice.

Founded
2026 · The Hague
Model
Founder-operated
Founder · 01
A
Research, Strategy & Security
Alan Abdulla

Alan develops ventures, digital products and agentic systems at Studio Northstar. His work combines research, strategy, intelligence and hands-on development, with security embedded in each product from the first design decisions onward.

“The model is the same for everyone. The edge is in how you use it. And the biggest edge in AI is having data no one else has.”
ResearchStrategySecurity
Founder · 02
N
Design, Build & Marketing
Niels Vermaat
Founder · 03
M
Database, Cloud & Operate
Melle Doreleijers
Why we founded Studio Northstar

“Every product has been through our hands, from the first research call to the first user and the first launch. We founded Studio Northstar to build what we see in front of us. That's where our strength sits, and where our drive lives.”

A
Alan Abdulla
Research, Strategy & Security
N
Niels Vermaat
Design, Build & Marketing
M
Melle Doreleijers
Database, Cloud & Operate

Want to build something together?

We're open to conversations with founders, partners and operators who want to build products that hold up in practice.

Start a conversation